A revolution for change

A revolution for change: the future of fashion tech

During the pandemic, we have seen a rise in innovation within the fashion world. Fashion technology is growing at a faster pace than ever, with AR/VR shopping experiences, avatars and temperature-changing smart fabrics.

With changing consumer demands, technology has the potential to allow the industry to thrive and adapt in a post-pandemic world. Currently, according to the Intergovernmental Panel on Climate Change (IPCC), the fashion industry produces 10% of global carbon dioxide emissions every year, while it is estimated to use around 1.5 trillion litres of water annually.

So, it’s clearly evident that technology can play a big role in lowering the environmental impact, as well as opening up new creative opportunities. Brands such as The Fabricant, Tommy Hilfiger and Moschino have or are committed to digital design, showing sustainable innovation at its finest.

Social media is also changing the way fashion is consumed, giving users instant access to the latest trends and increasing the demand for products that can be tailored to their needs and preferences.

Embracing the latest technologies gives designers the capability to showcase their work and share their narrative in new and exciting ways. Consumers are increasingly shifting from passive observance to enabled dominance and the use of digital technologies has empowered them to be more considerate with their purchasing decisions.

With the emergence of technologies, there is a growing need for the retail sector to adapt to the new landscape, moving into a more efficient and creative future. Redefining our approach towards fashion allows designers limitless possibilities and provides consumers different ways to interact and discover fashion.

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